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Examples · 50 creators
Creator-Led CPG Brands
First 50 examples of creators (1M+ Instagram followers) monetizing through their own consumer product brands. Followers rounded as of July 13, 2026; revenue is reported where available, otherwise estimated.
| Creator | IG | Followers | Brand | Category | Approx. Annual Sales |
|---|---|---|---|---|---|
| MrBeast | @mrbeast | 88M | Feastables | Chocolate & snacks | $500M+ |
| Logan Paul | @loganpaul | 26M | PRIME | Hydration & energy drinks | $300M+ |
| KSI | @ksi | 13M | PRIME | Hydration & energy drinks | $300M+ |
| Emma Chamberlain | @emmachamberlain | 14M | Chamberlain Coffee | Coffee & matcha | $33M |
| Selena Gomez | @selenagomez | 430M | Rare Beauty | Cosmetics | $500M+ |
| Rihanna | @badgalriri | 165M | Fenty Beauty | Cosmetics | $602M |
| Kylie Jenner | @kyliejenner | 410M | Kylie Cosmetics | Cosmetics | $400M |
| Hailey Bieber | @haileybieber | 52M | rhode | Skincare & cosmetics | $360M |
| Huda Kattan | @huda | 57M | Huda Beauty | Cosmetics | $250M |
| Ariana Grande | @arianagrande | 385M | r.e.m. beauty | Cosmetics | $100M |
| Lady Gaga | @ladygaga | 61M | Haus Labs | Cosmetics | $100M+ |
| Millie Bobby Brown | @milliebobbybrown | 71M | Florence by Mills | Beauty & skincare | $75M+ |
| Tracee Ellis Ross | @traceeellisross | 11M | Pattern Beauty | Haircare | $40M+ |
| Marianna Hewitt | @marianna_hewitt | 1.1M | Summer Fridays | Skincare | $200M |
| Patrick Ta | @patrickta | 4.1M | Patrick Ta Beauty | Cosmetics | $30M+ |
| Mario Dedivanovic | @makeupbymario | 14M | Makeup by Mario | Cosmetics | $300M |
| Kourtney Kardashian Barker | @kourtneykardash | 225M | Lemme | Supplements & gummies | $200M |
| Dwayne Johnson | @therock | 400M | ZOA Energy | Energy drinks | $100M |
| Jennifer Garner | @jennifer.garner | 17M | Once Upon a Farm | Baby & kids food | $150M+ |
| Gal Gadot | @gal_gadot | 104M | GOODLES | Mac & cheese / packaged food | $25M+ |
| Blake Lively | @blakelively | 41M | Betty Buzz | Sparkling mixers | $10M |
| Alex Cooper | @alexandracooper | 7.6M | Unwell Hydration | Functional drinks | $16M |
| Alix Earle | @alix_earle | 5.4M | SipMARGS | Ready-to-drink cocktails | Not publicly disclosed |
| Sean Evans | @seanseaevans | 600K | Hot Ones | Hot sauce | $80M |
| Ryan Trahan | @ryantrahan | 2.3M | Joyride | Better-for-you candy | $15M |
| Beyoncé | @beyonce | 310M | Cécred | Haircare | $200M |
| Priyanka Chopra Jonas | @priyankachopra | 95M | Anomaly | Haircare | $50M |
| Jennifer Aniston | @jenniferaniston | 45M | LolaVie | Haircare | Not publicly disclosed |
| Jonathan Van Ness | @jvn_official | 5.1M | JVN Hair | Haircare | $28M |
| Winnie Harlow | @winnieharlow | 10M | Cay Skin | Skincare & SPF | Not publicly disclosed |
| Alicia Keys | @aliciakeys | 28M | Keys Soulcare | Skincare | $20M |
| Scarlett Johansson | @theoutset | — | The Outset | Skincare | $153M |
| Miranda Kerr | @mirandakerr | 15M | KORA Organics | Skincare | $10M |
| Michelle Phan | @michellephan | 1.9M | EM Cosmetics | Cosmetics | $7M |
| Jeffree Star | @jeffreestar | 13M | Jeffree Star Cosmetics | Cosmetics | $30M |
| Manny MUA | @mannymua733 | 4.1M | Lunar Beauty | Cosmetics | $5M |
| Patrick Starrr | @patrickstarrr | 4.3M | ONE/SIZE | Cosmetics | $35M |
| Susan Yara | @susanyara | 500K | Naturium | Skincare | $90M |
| Desi Perkins | @desiperkins | 4.4M | DEZI Skin | Skincare | $10M |
| Jackie Aina | @jackieaina | 3.5M | FORVR Mood | Candles & fragrance | $10M |
| Chriselle Lim | @chrisellelim | 1.6M | PHLUR | Fragrance | $100M–$125M |
| Mona Kattan | @monakattan | 5.1M | KAYALI | Fragrance | $100M+ |
| Bella Hadid | @bellahadid | 61M | Ôrebella | Fragrance | Not publicly disclosed |
| Billie Eilish | @billieeilish | 125M | Eilish Fragrances | Fragrance | $60M+ |
| Sabrina Carpenter | @sabrinacarpenter | 51M | Sweet Tooth | Fragrance | Not publicly disclosed |
| Emily Weiss | @emilyweiss | 800K | Glossier | Beauty & skincare | $100M |
| Shay Mitchell | @shaymitchell | 37M | BÉIS | Travel goods | $300M |
| Gwyneth Paltrow | @gwynethpaltrow | 9.3M | goop Beauty | Beauty & wellness | $100M+ (company-wide) |
| Courteney Cox | @courteneycoxofficial | 15M | Homecourt | Home & body care | Not publicly disclosed |
| Chrissy Teigen | @chrissyteigen | 40M | Cravings | Food & cookware | Not publicly disclosed |