One-Page Proposal
中文AOG Creators China
Find, secure, and distribute popular viral products backed by TIER 1 CREATIVES using AOG China's distribution channels to double the profit of AOG China.
IDEA
How this came to be:
1. AOG's most valuable asset is its long-living, deep distribution relationships with mega and local retail buyers across 5000 stores in every major city in China. 2. The opportunity here is to maximize this vast network of buyers and help them buy more from us. 3. Since we can systematically access Hollywood/Creators, I propose we find the ones with the best brand/products and distribute their products into our distribution system.
What we need to do
Goal
We need to see if we can systematically attract top brands from tier 1 creatives to create China sales with us.
2027 Goals
By end of 2027
- 2 distribution deals secured
Quarter Goal
Next 90 days
- Secure 15 conversations for vetting
Month Goal
Next 30 days
- Secure 2 conversations
Plan
How we execute
- Build a large dataset of famous-person-backed products
- GPT estimates 5,000 famous people with 10M+ followers monetizing with product
- For 1M+ followers, the pool is ~50,000
- EXAMPLES: see first 50 creator-led CPG brands
- Vet for product-market fit
- Secure initial list
- Set up sales assets
- Website
- Domain
- Emails
- Build a deck with:
- Distribution channel examples: Nature's Envy, Giovanni, Shikai
- Money made for each
- Distribution network
- Our background
- Secure contact info
- Conduct link outreach
- Vet calls
- Set up Dad with calls
Product Ideas
Initial focus
- Sunscreen
- Water bottle